Salome Asseraf Trambach

My story. My Vision.

I’m so happy that you are here.

Before you decide to embark on a journey with me, you probably want to know a little more about me, and I’d love to share that with you. 

I’m a multi-cultural being, a self-starter and a passionate leader and coach, dedicated to empower those around me.

I’ve worked all over the world and led my first team at the age of 19. As a leader, I fell in love with people and the powerful impact leadership can have. 

I went into coaching because I deeply believe in the power of risk-taking leadership, which I believe starts with the courage to be you, by daring to look inwards. 

It took me years to realize that I had the power to show up exactly as I wanted to be and unapologetically embrace my uniqueness and my flaws.  I walk the talk, and I take you on a journey that I myself have been on and continuously keep exploring.  


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"In order to show up for others, we first need to show up for ourselves as leaders and as people."

Get to know me

  • I was born in Paris and grew up in Copenhagen.
  • I am half Danish and half French/Moroccan. 
  • I speak 4 languages (EN, DK, FR & ES)
  • I love to travel, and I love to push myself out of my comfort zone. Nothing excites me more than a little adrenaline rush.
  • I am obsessed with a good dance party – preferably in the streets or on the beach. It is in Ghana that I discovered my passion for dancing and my love of afrobeats (in another life I would have been a DJ!)
  • I love to hike and conquer mountain peaks. Snow peaked mountains stole my heart. Funnily enough I live in one of the flattest countries on earth…
  • I used to hate running but after a tough break-up I challenged myself to remind myself that I am capable of doing anything I set my mind to! I then ran my first 10K!

Being a leader does not come without its challenges, disappointments and moments of self-doubt

I know what it is like to lead and make mistakes, to get tough feedback and brutal rejections, to cry of overwhelm and stress, to feel insecure, and to watch others suffer and not know how to help them. But I also know what it is like to lead and be loved, trusted and deeply appreciated. I learned how to ask for feedback and grow from it, how to stand up for myself and my values and how to be a voice for others.

Leadership is an incredibly rewarding experience, and even when we fail we need to remember that we are just human. What is more important, is the willingness to learn and turn failure into opportunities for deeper insights and growth.

I believe in the power of vulnerability, of being courageous enough to go where others won’t.

"I believe in the power of vulnerability, of being courageous enough to go where others won't."

Now I want to invite you on a journey ...